TikTok and Shopify Partner Up To Provide Brands With A Simple Solution For In Stream Video Ads

TikTok and Shopify both announced a partnership on October 27, 2020.   This should make it much easier for brands to more effectively run campaigns that engage with TikTok's user base.

The TikTok channel within Shopify will streamline the process of creating in stream video ads, selecting which product to feature, then automatically creating a video ad from one of their templates.  

The following quote from TikTok's news release sums it up pretty well:

Today, we're announcing a global partnership with Shopify that will help more than 1 million merchants create and run campaigns directly geared toward TikTok's highly engaged community.

Here is a quick quote from Shopify's announcement.

Today, we’re announcing a first-of-its-kind commerce partnership with TikTok that brings the world’s leading destination for short form video to Shopify’s more than one million merchants. With the TikTok channel for Shopify, merchants can take advantage of TikTok’s global scale to reach new and highly engaged audiences.

Sources:

Connecting Shopify merchants with the TikTok community

On TikTok, businesses of all sizes are empowered to grow their brands through creative content and storytelling. Since we launched the TikTok For Business platform, we’ve seen brands around the world

TikTokTikTok

Dancing to a new beat: Shopify brings commerce to TikTok

Partnership includes joint TikTok Hashtag Challenge to support Black entrepreneurs, #ShopBlack

Related: Another way to drive sales from TikTok is Influencer Marketing.